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Flowers: what actually decides how long they last

Fresh cut roses in a florist cold room

Two identical bunches of roses can differ by a week in vase life, and the reason has almost nothing to do with the variety printed on the label. It is the history of the stem before it reached the counter, and then a handful of very ordinary things that happen in the room it ends up in.

Most of that history is already fixed by the time you order.

The part that happens before you see them

A cut stem starts spending its reserves the moment it leaves the plant. Growers cut early, cool the boxes quickly and keep them cold through transport, because temperature is the single biggest lever on how much of that reserve survives the journey. Every break in the chain, a warm van, an afternoon on a loading bay, an hour standing on a pavement, is subtracted from the days you get at home.

That is why age of the batch beats variety when a florist judges what to sell you. A rose from a shipment that landed yesterday will outlive a supposedly hardier flower that has been in the cold room for a fortnight, whatever either of them looks like on the day.

Freshness has visible markers. Firm outer petals rather than papery ones, leaves that snap slightly instead of bending softly, cut ends that are pale and clean rather than darkened and slimy, and, on roses, an ovary just below the head that feels solid between two fingers.

Water, air and the small blockage

Once the stem is cut, water travels up a narrow column of vessels and evaporates through the leaves. Anything that interrupts that column shortens the life of the flower.

Air is the usual culprit. A stem left dry for an hour draws a bubble into the vessels, and the head wilts while the water level in the vase barely moves, which is what makes a fresh angled cut so effective as a rescue.

Bacteria are the second. Leaves sitting below the waterline rot within a day, cloud the water and block the cut surface, so stripping them takes thirty seconds and buys several days.

Heat is the third, and it works on everything at once. A radiator, a sunny windowsill or a draught of dry air from a conditioning unit will halve the life of an arrangement that was cut yesterday. Ripening fruit nearby does the same more quietly, releasing ethylene that ages open blooms and makes petals drop early.

Cold water, changed every couple of days, with a fresh cut each time. That is the whole routine.

Season, origin and why some things vanish

Seasonal flowers laid out on a workbench before assembly

Peonies, lily of the valley, garden roses and ranunculus have real seasons, and no supplier can conjure them outside those windows at sensible quality. Roses, carnations, chrysanthemums, gerbera and orchids arrive year round from greenhouse production, which is precisely why they anchor so much of what a florist builds.

Hardiness varies enormously between them. Chrysanthemums and carnations will outlast almost anything in the same vase, hydrangea and peony are the first to fail in warmth, and delicate spring stems are bought for how they look on one particular day rather than for endurance.

Choosing a format around all this

A hand-tied bouquet gives the biggest gesture and asks the most in return, since somebody has to unwrap it, trim it and find a vase within the hour. Boxes and baskets arrive already sitting in wet foam, so they suit an office, a hotel reception or anyone who will not be free to deal with stems. Arrangements in ceramic or glass are built for one spot and travel worst of the four.

For a recipient in Rotterdam who is rarely home, sturdiness matters more than size, and that alone rules out half the catalogue before colour is even discussed.

Useful Information

Frequently Asked Questions

Everything you need to know about ordering and flower delivery

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How do I place an order?
  1. Choose a bouquet from the catalog or describe your own version
  2. Click Add to Cart — the item will appear in your cart
  3. Add bouquet extras if you'd like
  4. Click the cart icon in the upper-right corner
  5. Fill in your details and click Send
  6. Done! We'll get in touch within 5 minutes
or

Contact Us by phone or through our online chat — we'll help you choose and place your order

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Is delivery free?

Yes! Delivery to Rotterdam is completely free if the address is within the city center.

For outlying areas, a small surcharge applies. See the Delivery

Can I schedule delivery for a specific time?

Absolutely! When placing your order, specify your preferred delivery time. We deliver during morning hours as well as late in the evening.

For surprises, we recommend ordering in advance — that way we can time the delivery perfectly. If timing is critical, write to us on Telegram — we'll coordinate everything down to the minute.

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What payment methods do you accept?

Online payment — pay quickly and securely directly on our website.

We accept Visa and Mastercard bank cards, as well as PayPal.

For more information, visit the Payment page. If you have any questions, contact us.

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I want a custom bouquet — is that possible?

Absolutely! Our florists will gladly assemble a bouquet based on your description, photo, or mood.

Describe it here what your perfect gift should look like, or contact us — we'll find the best option together.

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Can I include a greeting card or note?

Of course!We include a free gift card with your order. Just write your message when placing the order.

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What if no one is home to receive the delivery?

Don't worry! Our courier will call the recipient. If they're temporarily away, we'll wait or arrange a convenient redelivery time.

If it's a surprise and you'd prefer no calls, let us know in advance and we'll find the best solution. Your order will be delivered either way!

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How long will the flowers last?

We work only with fresh flowers — bouquets stay beautiful for 7 to 14 days or longer with proper care.

Every order includes a brief care guide. The secret to a long-lasting bouquet: fresh water, trimmed stems, and a cool spot away from direct sunlight.

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